The title is a popular description of an idle brain. That stands to reason: when one’s brain is untutored and indolent, it becomes a tabula rasa, on which wicked mountebanks can scribble any message, no matter how mendacious or evil.
Yesterday I had some fun mocking the totalitarian propaganda zombifying Russians and turning them into eager recipients of insane ideas.
However, Russians aren’t the only people ready to fling the doors of their minds wide open for the brainwashers to barge in with their hoses. Nazi Germany and Mao’s China are irrefutable arguments against any such claim to exclusivity.
However, today’s Britain proves that even brains living in a supposedly free country can fall victim to indoctrinating cant as divorced from reality as are the Russian threats to occupy every Nato country and claim Stonehenge as their own playground.
The proof of this self-lacerating observation came in the post. Directly I pushed the PUBLISH button to send my yesterday’s piece urbi et orbi, I opened the letter from my insurance company.
It contained two promotional brochures with lurid four-colour covers showing ecstatic people whose lives have been transformed by their proper choice of insurance policy. One colour dominated: black. For every happy person depicted was a proud member of the Negroid race.
Now, having spent much of my working life in advertising, I know that any images of people are supposed to reflect the demographic cross-section of the target customer base. Hence the message conveyed by the brochures is that most, or perhaps even all, of the company’s policy-holders are black. But that can’t be true.
About 40 per cent of their customers are over 65, most of them born before the influx of black people in the 1960s. Hence the proportion of black people among them is probably lower, and certainly can’t be higher, than the nation-wide three per cent.
Thus the company is ignoring its commercial interests for the sake of… what exactly?
This isn’t an isolated event. About 37 per cent of British ads feature black people, over 10 times their proportion in the population. Nor is it just advertising.
Most TV programmes systematically, if subliminally, peddle a distorted demographic picture by showing a piebald Britain whereas in fact the country is 87 per cent white. Theatre is even worse: it has gone completely transracial and transsexual. Black actresses routinely play Shakespearean roles written for white actors, leaving pedants like me aghast at the sight of, say, Agrippa being played by a black actress in high heels.
No wonder respondents in a recent survey believed that 20 per cent of Britons were black, overestimating by a factor of seven. This should dispel any doubts about the efficacy of propaganda. It works in Britain just as well as in Russia.
The goal of Russian propaganda is clear: to zombify the people, a third of whom aren’t blessed with indoor plumbing, into enthusiastic support of their fascist government. The purpose of British (or generally Western) propaganda is harder to discern, but that doesn’t mean there is no purpose.
There is, but it hasn’t been set by a cabal of conspirators seeking to undermine the country. Similarly, a pack of wolves don’t need to make a conscious decision to kill lambs. This activity is coded into their DNA. They see a lamb, they tear it apart. That’s what they do.
By the same token, all post-Enlightenment states have a totalitarian impulse programmed into their psychological makeup. They, regardless of what they call themselves or what party is nominally in government, maintain power by a sustained effort to replace thinking minds with jerking knees, thoughts with instincts, meaningful words with signals, denotation with connotation, semantics with semiotics.
A modern (quasi-)totalitarian government is different from a traditional Western one in that it seeks to change human nature, rather than accepting it as a given. A traditional man wouldn’t keep a modern state extant – he would be appalled by its vacuity, bossiness, immorality and transparently self-serving powerlust.
A new man, an Igor, must be concocted by our political Frankensteins, one in whom every old certitude is expunged and replaced with a new orthodoxy. Regardless of the sub-type of a modern state, the new orthodoxy is always forged out of identity politics.
The identities differ from one sub-type to another. They could be the Soviet man, the Fascist man, the Arian man, the Maoist man – but never just man, whose strengths are encouraged and foibles mitigated. All organic, traditional strengths and foibles become hopelessly obsolete. They contribute nothing to the new, desired identity.
The identity promoted by the liberal democratic state is polymorphous, made up of many different sub-identities. All of them are supposed to be equally laudable. All are to be inculcated, asserted and enforced by every means available.
Polymorphous means amorphous in this context. People’s minds are to be scoured of every critical and analytical faculty required to observe reality and form an accurate judgement of it. Yet the human mind resists mindlessness – it is after all one of the traits that make us human.
That resistance has to be suppressed, and here the government converges in its desiderata with our cultural and intellectual elites, which are indeed elites but no longer really have much to do with either culture or intellect.
Such elites pool their resources with the government. Together they are in control of two brainwashing conduits: media and education. Neither sticks to its remit: the media don’t inform, the education doesn’t educate. Both indoctrinate, and they are as good, if not so crude, at it as Stalin’s, Hitler’s or Putin’s propaganda.
That’s why I disagree with laments about the failure of our public education. If we define success as the ability to produce exactly the desired result, then Western education is a resounding success.
Our school leavers may not be able to read, write and add up properly, but they go into the new world as new men, weaned on the new orthodoxies – and especially on the destructive impulse behind all of them.
They are ready to accept make-believe as real, virtual reality as actual fact. Their education, the training of the mind, is nonexistent. It has been replaced by indoctrination, the training of the reflexes. The process is Pavlovian, not Aristotelian, Thomist or even Cartesian.
They see the preponderance of blacks in advertising and on TV, their knee jerks, and they accept racial tolerance as the highest virtue of all. If they are told that Britain has always been a country of immigrants (and rest assured, that’s exactly what they are told), they see no reason to demur – historical reality doesn’t apply. They are told that no sexual perversions or aberrations exist, and they are prepared to tar and feather anyone who suggests that some practices are more normal than others.
The same survey shows that respondents are as likely to overestimate the proportion of transsexuals (an assumed 5 per cent against the actual 0.3 to 0.6) and homosexuals (15 and 1.8 per cent respectively).
As with race, this has nothing to do with empirical observations of reality, and everything to do with propaganda at work. The people’s minds have been rendered idle and turned into the devil’s workshop. Emerging out of his lathe are human beings ready to abandon their humanity and vindicate Darwin – but with one minor proviso.
The ape isn’t our past, but it may well be our future. It’s a grotesque caricature of a human being with the formative human characteristics systematically bred out.
After all, Augustine defined the devil as the ape of God. And you can count on our mass propaganda to provide all the intellectual and cultural bananas this ape needs to thrive.
I’ve always maintained that those who adamantly insist that human life sprang forth as a sudden random flash cannot also argue that something that was not purposefully created cannot go backwards. Seems to me we are now on a fast track in that direction. I, too, have noticed the disproportionate use of actors and models who are not white. I also have noticed, while watching a variety of programming on BritBox, that mixed race couples are more common than same race unions. This is a factor in American programming too but seems to be a ‘thing’ in the British shows. Regardless, mind control is so much easier now that we live in the Matrix.
When he was 15 (and I was 12) my brother bought a book on subliminal messaging in advertising. I was intrigued, but not enough to read the book. I did have a go at it later – perhaps in my late twenties. I got through just one chapter and thought, “Rubbish!” How wrong I was. It works, as our author knows all too well – from his experience as an adman and as an observer of life.
I may not have known that the reason I wanted to drive a Jaguar when I was 18 was that commercials told me that it would get me an attractive girlfriend, but I know now that when a movie features deviant behavior I am to take it as a pronouncement that this is normal. The problem is that wanting a Jaguar had no ill affect on me or society, but what is pushed these days does. I spot these tags immediately and point them out to family members – who usually give me the same pained look. Captain America telling a veteran to pursue his male paramour or showing that the top 1% of all Air Force fighter pilots includes at least one woman makes me want to give up on seeing movies. Thank goodness I have James Burke’s “Connections” on DVD.
Was your brother’s book Vance Packard’s “The Hidden Persuaders”? It’s a classic!
Been that way for a good time now even way before 2020.
Ad for tech colleges, job career programs, even institutions of higher learning of repute almost always showing a minority of some sort. Women counting as a minority.
Ads for financial services investment banking also clients as shown either a woman or some sort of racial minority.
About the only time a white man shown on TV anymore for an advertisement when as shown a married couple of a white man and an oriental woman. The woman who also knows best and must do it all for the husband.
It’s all self feeding though – like a snake eating it’s own tail. Society morphs and advertising hustles to keep up with trends and then the representations in advertisements encourages the next level of trending. Some catch phrases never change though. Raised in the 50s I still recall the appeal to ‘be the first one on your block to …’ but I still see it in online ads for news sites – ‘be the first one in the know!’ Puleeeeze…
“Thus the company is ignoring its commercial interests for the sake of… what exactly?”
Perhaps the company wants to avoid being “cancelled” as a result of “racism”.
I recently had a new gas boiler installed. It was installed by two white men. Before the installation, I met or corresponded with two other white men and one white woman. When the job was done I was handed a manual the cover of which featured a black woman and a black child.
Are they making a special effort to turn me into a racist?
I suspect they might be. Divide et impera, and all that. With many large groups hostile to one another, few will hostile to the state.